WHARTON CLUB OF ITALY - ART AS BUSINESS, THE BUSINESS OF ART


Date and Time
Friday, October 6, 2017
6:00pm
to
Saturday, October 7, 2017
9:00pm


Art and Business event on October 6 and 7, 2017 in Milan

Picture2.pngFriday October 6th

6pm

Get-together at N’Ombra de Vin, historical winery in Brera District (additional cost)

7 30pm

After-hours private tour of the Pinacoteca di Brera ("Brera Art Gallery"), the main public gallery for paintings in Milan established in 1776. The Pinacoteca di Brera's collection of works of art includes several great artistic masterpieces. Recently appointed Director James Bradburne has been transforming this institution and reinvigorating it for the past two years. 

9 30 pm 

Dinner and cocktail reception in Palazzo Cusani, a 17th century palazzo and hidden gem owned by the Cusani Family. The building, located steps away from the Brera, now hosts the Military Presidium in Milano 

Saturday October 7th

11 am

(Pre-booking required) visit to Leonardo da Vinci’s “Last Supper” at Santa Maria delle Grazie. English-speaking guide, limited number of tickets at additional cost.

4 pm 

Main event to be held at Gallerie d’Italia, Piazza Scala, in downtown Milan. Discussion on the Italian and European art markets, the challenges of managing cultural institutions in Italy, how the environment is changing, and art collecting. Keynote speakers:

·       Christine Bourron (WG ‘95, CEO Pi-eX ) Christine is a highly successful serial-entrepreneur in the Art Space. She is founder and CEO of Pi-eX, a solution that enables investors to diversify and hedge their investment portfolio in Fine Arts. Christine holds an MBA from the Wharton School of the University of Pennsylvania. Her speech will debunk art investment misconceptions, questioning if art as an investment makes sense, if the art market can be analysed, and will address burgeoning investors’ concerns over art liquidity and volatility. 

·       Michele Coppola (Director Gallerie d’Italia, Head of Intesa Sanpaolo’s Cultural Activities) Michele has been appointed in 2015 to consolidate and coordinate the vast collections of the Bank and foundations. He was former deputy for the city council of Turin for Culture as well as coordinating the “Culture and Youth Policy of the Piedmont Region”. Michele holds a BS in International Political Science from Università degli Studi di Torino. Michele will bring his experience in successfully managing the transition of an historical building into one of Italy’s most renowned art museums. 

·       Adriano Picinati di Torcello (Deloitte Luxemburg, Director Art & Finance) Adriano is in charge of coordinating Art and Finance activities within Deloitte Luxembourg. He worked as a business developer in the financial industry. He was in charge of the development and coordination of Deutsche Börse Group Activities in Asia. Adriano will discuss the relationship between art, finance, and market trends.  

6 pm

A private tour of the Gallerie d’Italia as well as the storage vault will immediately follow the main event. Banca Intesa along with some relevant Foundations have shared under a common umbrella over 20,000 works, of which over 10,000 have relevant artistic/cultural value. Specifically, the Gallerie d’Italia in Milan hosts works of art from the 19th and 20th centuries. The Gallerie d’Italia is the former headquarters of Banca Commerciale Italiana in Piazza Scala and the former bank vault, properly restored, has become an incredible display of paintings and works. 

9 pm

Gala dinner (Currently negotiating with two locations). 

Keynote speech by Guido Guerzoni (Faculty, Università Bocconi) Guido is a researcher and faculty member of Bocconi’s business school, SDA Bocconi. Since 1996 he has taught courses on Economics and Management of Arts, Culture and Communication. For over 10 years he has collaborated with the Research Department of the Victoria and Albert Museum of London. 

After Dinner

Only for the braves, bar crawling tour in the Brera Area. 

General Comments

·         All the events will be in English.

·         All the events are at (very short) walking distance, apart from the visit to the “The Last Supper”.

·         No accommodation is provided. We will recommend some hotels, particularly in the Brera area.

·         We have purposely left some time free over the week-end, and the full day of Sunday, so that participants can arrange their own time in Milan. We are also preparing a short guide of what to see in Milano.