Revealing the secrets behind the membership economy with Robbie Kellman Baxter in an interview with Philip Guarino
May 4th, 2021
5PM BST / 6PM Paris / 9AM PT / 12PM ET
The Wharton Club of the UK, in collaboration with The Wharton Club of Paris, The Wharton Club of Charlotte, and The Wharton Club of Boston are very pleased to bring you a cosponsored event on May 4th, 2021 in three different time zones: 5PM BST / 6PM Paris / 9AM PT, 12PM EST
Markets have consistently showed an appetite for subscription-based and recurring revenue business models, and it is growing at a faster rate than ever, across an ever more diverse range of economic activities. Market forecasts largely predict this booming trend will continue.
Do you wonder how to create and grow a top subscription business model? Are you curious about how a subscription-based approach can apply to your company or industry? How can business leaders build models strategically- ones that are compelling, generative and build long-term loyalty? What are the most relevant secrets behind successful Subscription Models?
Discover how to build and deploy successful Subscription Models with author and expert Robbie Kellman Baxter - interviewed by Philip Guarino
DATE AND TIME: May 4th, 2021,
5PM BST / 6PM Paris / 9AM PT, 12PM EST
Robbie Kellman Baxter
Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue. Her new book The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave was released in April of this year.
Robbie hosts a podcast as well, Subscription Stories: True Tales from the Trenches, which has featured subscription practitioners from Weight Watchers, HP, Bain & Co, and Impossible Foods, as well as numerous researchers and authors.
She coined the popular business term “Membership Economy", which is now being used by organizations and journalists around the country and beyond.
Her clients have included large organizations like Netflix, the Wall Street Journal, and Microsoft, as well as dozens of smaller venture-backed companies.
Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer.
Robbie has been quoted or interviewed by dozens of media outlets, including CNN, NBC, and NPR. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities.
She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business.
Robbie will be interviewed by
Philip Guarino (WG'98)
An international strategy and business development executive with more than 25 years of C-suite experience in over 50 countries, Philip Guarino helps technology firms expand in Europe and beyond, working with their clients to deploy digital transformation solutions across a variety of sectors including financial services, e-commerce, insurance, and luxury. He serves as a Board Advisor to several artificial intelligence firms in the US and Europe as well as to the prestigious Harvard Data Science Review.
Philip is Chair of the Harvard Alumni Entrepreneurs' Paris Chapter and a Senior Editor and Host of its global podcast series "HAE Invites". Fluent in five languages and a graduate of Harvard College, he holds an MBA from the Wharton School of the University of Pennsylvania.
Registration is open free of charge to all members in good standing of the Wharton Club of the UK and of other Wharton Clubs.
Members of the Wharton Club of Paris and Wharton Club of Charlotte register on their own web site.
A personal Zoom link will be mailed upon registration.
Having difficulties registering? Make sure you are logged in using your Pennkey, and check your due status or renew your Club dues on https://www.whartonclubuk.net/become_a_member