THE REPUTATION GAME:
GLOBAL WINNERS AND LOSERS, AND WHY IT MATTERS
Rupert Younger and David Waller
Wednesday, 16 May 1830 Registration, 19.00 Presentation, followed by Q&A, 20.15 Networking, 21.00 Finish
The Caledonian Club, 9 Halkin Street, London, SW1X 7DR
£25 HBS Club Members, £40 Non-members and Guests
Reputation in today’s hyper-connected broadband society is more valuable than money. Getting the right job, securing a place to stay, and even our love lives are dictated by the reputations that surround us. It’s a game that we are all in, whether we like it or not. David Waller and Rupert Younger, co-authors of ‘The Reputation Game’ will discussion how our personal and corporate reputations are created and destroyed in the digital age referencing ten years of academic research and interviews ranging from Jay-Z to Bernie Madoff. Their book The Reputation Game: The Art of Changing How People See You (Hardback) published in October 2017, has had top ratings (4.3 on Amazon) and excellent reviews: ‘Trust is the foundation of friendship, society, business, and brand. A must-read for those who intend to build a reputation of authenticity and enduring value.’ --Biz Stone, Co-founder, Twitter`In life and in business a good reputation is probably our most prized possession, hard won and easily lost. This book provides insight into the sources of reputation, illustrates by case study the impact of loss and charts the route to recovery. It is a valuable contribution to this increasingly important topic.' -- Sir Roger Carr, chairman of BAE Systems`You'll learn why reputations are more valuable than money; you'll learn how they're built and tended and enriched; and how, if neglected, they can catastrophically implode. It might have been called, "How to ensure that everybody knows just how good you know you are really."' -- Sir Martin Sorrell, CEO of WPPBiographies of the Speakers RUPERT YOUNGER
Rupert is co-founder and global managing partner of Finsbury, and founder and director of Oxford University’s Centre for Corporate Reputation. He is a global expert on how reputations are created, sustained, destroyed and rebuilt. His work and views are regularly featured in major news outlets including the BBC, CNN, the Financial Times, The Wall Street Journal, and the Times of London. He is co-author, with David Waller, of the bestselling book 'The Reputation Game - The Art of Changing How Other People See You'; and co-author, with Frank Partnoy, of The Activist Manifesto', an imagining of what Marx and Engels would have written today, 170 years after the publication of their most famous work.In addition, Rupert is a member of the Senior Common Rooms at Worcester College, Oxford and St Antony’s College, Oxford and he chaired the University of Oxford’s Socially Responsible Investment Committee of Council between 2012 and 2017. He is a Trustee of the international mine clearance and humanitarian charity The HALO Trust, and was appointed by HM Queen Elizabeth II as her High Sheriff of Hampshire for 2013-14. He is also a member of the Royal Company of Archers, the Queen’s Bodyguard in Scotland.DAVID WALLER
David Waller is an author and consultant specialising in reputational issues. Author of six books on biographical and business themes, he is a former journalist with the Financial Times; he now combines his writing with his role as a partner in FTI Consulting. Further details of his books on historical and business themes can be found on his website www.davidwallerwriter.com
To book, or alternatively contact Janet Talbut on firstname.lastname@example.org / Tel: 01223 812800.
Drinks and Canapes will be served.