WCNY: Changing Consumer Engagement within the Sports Industry

Date and Time
Thursday, December 10, 2020
5:00pm— 6:00pm
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Driven by advancements in technology and the impacts of COVID-19, the sports industry has experienced rapid change. Join Wharton Professor Rob DiGisi (WG’93) to explore the vital issues driving consumer engagement in the Sports Industry and the exciting changes to come.

With passionate fan bases, global celebrities and an affinity/loyalty that passes from generation to generation, few businesses garner more interest than the sports business. The digital age has brought thousands of entertainment options, households are dropping cable television and legalized sports betting is now in the palm of your hand. Sports have always been exciting but these issues and the core dynamics make the business of sports more compelling than ever.

Join Rob, on Thursday, December 10th, to explore the vital issues that affect how we consume and engage with our favorite teams, players and athletic competitions.

About Rob DiGisi
In early 2018, Rob DiGisi, a Wharton 1993 MBA graduate, returned to Wharton to teach Sports Business Management to both undergrad and MBA students. Rob draws on thirty years of experience to help students examine the various structures, delivery systems, revenue models and marketing strategies that are the foundation of the teams, schools and players that millions passionately follow and support.

In addition to teaching at Wharton, Rob operates Iron Horse Marketing, a boutique consultancy focused on launching new ventures, partnership marketing and strategic development. He frequently moderates panel discussions at industry events and is a regular sports business contributor on Wharton Business Daily on Sirius XM, channel 132. You can find more information regarding Iron Horse Marketing, including recent interviews here.

In addition to receiving his MBA from Wharton, Rob is a graduate of Boston College and lives in northern New Jersey with his wife and two sons.

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