CELEBRITY BRANDING AUTHORITY
AUTHOR OF THE KIM KARDASHIAN PRINCIPLE
Date / Timing: Thursday, 4 October 18.30, 19.00 Presentation, 20.15 Networking, 21.00 Finish
Venue: Caledonian Club, 9 Halkin Street, London, SW1X 7DR
Tube: Hyde Park Corner
Cost: £25 Club Members, £40 Non-members and Guests (Please note that we do not take American Express)
Jeetendr Sehdev looks at celebrities through a stark business lens. Instead of agreeing that Beyoncé is one of the most influential people in the world because Time magazine said so, or because she has the most Twitter followers, he measures influence by how relatable and authentic audiences find someone. In his survey of 1,500 respondents aged 13 to 18, the top five celebrities were YouTube stars.
Brands today are looking to develop fanatics. Jeetendr contends that being careful or silent as a means of capturing the largest market share possible just doesn’t work anymore. Consumers know that an organization’s leaders have a perspective, and they want to hear it. They also recognize that organizations are contradictory, and that those contradictions can offer a platform to start a conversation.
Labels are being thrown up in the air—so-called difficult people like Steve Jobs and Elon Musk are adored and idolized as successful leaders. Millennials and Generation Z are the most color-blind, gender-blind, open-minded generations ever seen—authenticity starts with accepting who we are, what we want to create, and how we feel about the world. This applies just as much to an individual as it does an enterprise.
Building on his research, in his book The Kim Kardashian Principle – an instant New York Times bestseller - Jeetendr examines how social media stars attract such obsessive attention -even more than the Hollywood A-list and what they can teach us about making our own ideas, products, and services break through. Sehdev shows why successful images today – one of the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. He shows why, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.
Described by Variety as “The best in the business”, Jeetendr Sehdev is a New York Times best-selling author and the world’s leading celebrity branding expert. A trailblazer in pop culture insights, he has become one of the most prominent figures in celebrity news and a sought-after advisor to top international companies.
Author of The New York Times bestselling sensation The Kim Kardashian Principle, Jeetendr’s part memoir and marketing guide is described by Forbes as “the most buzzed about business book of the year” and The Huffington Post as “one of the most influential books of the year”. His speeches challenge audiences worldwide to think differently, stay relevant and break through by championing their diversity and authenticity. His insights on celebrities, brands and the power of Youtube stars continue to make global headlines. He is a familiar face on shows like Access Hollywood, CNN Tonight and Fox Business, and he has written about celebrity branding for The Economist, The Guardian, the Financial Times and other publications.
Jeetendr graduated from Oxford University and the Harvard Business School. He began his career in advertising at Ogilvy & Mather in New York City where he built some of the world’s most iconic brands and was formally Professor of Marketing at the University of Southern California. Jeetendr also works with the United Nations to help raise awareness and promote efforts to combat modern-day slavery. He is a dual British and American national, who lives in Los Angeles.
Canapés and drinks will be served. Guests are welcome.
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