Tuesday, April 10, 2018
Wharton Alumni Relations is excited to bring you the next faculty webinar offered to our Wharton alumni community. Through March 26, registration will be open EXCLUSIVELY to members of the Wharton Global Clubs Network and Wharton Fund donors. If you are not already a member of our club, we encourage you to join and take advantage of this valuable benefit.
Webinar Title: Managing the Threat of Technological Disruption
Webinar Date: Tuesday, April 10, 2018
Webinar Time: 12 p.m.ET
Led By: Karl Ulrich
Vice Dean of Entrepreneurship and Innovation and the CIBC Professor of Entrepreneurship and e-Commerce
Pre-registration is available to members of Wharton Clubs. Register today, by following the appropriate link below:
WHARTON ALUMNI: https://cessna.wharton.upenn.edu/webinarseries/webinar.php?event=88&title=webinar-041018
NON-WHARTON ALUMNI:https://whartonalumniaffairs.wufoo.com/forms/w3ifwbt1bomq2w/
About this session:
Disruption as a term has come to be used so frequently that it has lost specific meaning. In this webinar, I bring precision to the term and focus on two specific questions. First, when a new technology is introduced to an industry, what are the conditions under which a previously successful incumbent is likely to falter as a result of technological change? I summarize the theory and evidence that best predicts this phenomenon, integrating it into a single framework. Second, what managerial actions are in shareholders’ interests for such an incumbent facing technological change? A key element of this analysis is that it considers the effectiveness of managerial policies prospectively across the entire set of threats that may emerge over time -- not just the few that did in hindsight result in true disruption.